Always wanted to jump in a pool full of ice-cream sprinkles? – now you can 🙂 Museum of Ice-cream is everything you dreamed of as a kid – and the brand playfully triggers that childhood memory in you to create an immersive experience that promotes its ice-cream brand BIG time.
When we enter the office space of MARK! we are welcomed by big pieces of what they call low brow art or street art. But other than that the office space is surprisingly clean and crisp designed, much like a modern architect’s office. The vibrant wall colors seem to be the only visible artistic expressions…
When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a product or service.
More than a thousand windmills sprung up in Zaanstreek – right next door to Amsterdam – during the 17th and 18th centuries. Making it into a hot innovation spot with many startup windmill business. They sawed wood, threshed corn, pressed grain and nuts to oil, milled coloured powder from chalk and ground snuff from tobacco leaves. All sorts of craftsmen moved into the area including tin founders, boat builders and sail makers.
In Amsterdam we might not always be aware that what the city has to offer us – is not the standard for many who come to visit. As born Amsterdammers we are somewhat spoiled with so much choice to experience and entertain us Food Lovers, Fashion Passionates, Art & Music Lovers, Creators….
Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a city profoundly different and do we need a different approach?
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Handpicked off-the-beaten-path destinations from us to you
Your wish for 2017? Write it on the wall! Ever wanted to chalk, spray paint, or leave your creative mark on those locations you love? Well mom isn’t always right, you are allowed to let all that creativity unleash.  Leave your message on the wall of your favorite places in your Map Your City app – We will not get mad : )
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