When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a product or service.
Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a city profoundly different and do we need a different approach?
As European cities like Barcelona, Amsterdam and Rome seem to burst out of their skin due to the massive and growing tourist stream each year, Paris seems to be losing ground on other popular European destinations.
Are you a startup in photography, travel, creative arts or event industry? Need help to promote your brand?
Request access to the Map Your City Brand Ambassador Club and Tell Your Stories with Map Your City Premium.
Your wish for 2017? Write it on the wall! Ever wanted to chalk, spray paint, or leave your creative mark on those locations you love? Well mom isn’t always right, you are allowed to let all that creativity unleash. Leave your message on the wall of your favorite places in your Map Your City app – We will not get mad : )
Internet has provided us with amazing opportunities to get our stories across – promote our products, our projects and get support for our goals, ventures and causes. But how do you actually tell a great story that people are willing to listen to, engage with and remember?