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Place Branding

For Place Branding Pro’s

A collection of articles and latest insights around Destination Marketing and its key concept of Place branding.

Lookouts, skywalks, and rooftops offer a bird's-eye perspective, a breath of fresh air, and a chance to connect with a city or landscape in a whole new way. But beyond the wow factor, these sky-high attractions are also magnets for tourists, good for business, and surprisingly, environmentally sustainable solutions.
From the Blog

Look Up, Look Out: Why Lookouts, Skywalks, and Rooftops Are Tourism Goldmines

Lookouts, skywalks, and rooftops offer a bird's-eye perspective, a breath of fresh air, and a…
The tourism and travel industry has experienced a remarkable transformation with the rise of social media and user-generated content (UGC).
Content Management

Navigating the Social Media Wave: How the Tourism and Travel Industry Adapted to User-Generated Content

The secret behind user-generated content (UGC) in the tourism and travel industry and 10 trends…
The pandemic has forced many destinations to rethink their destination marketing approach and prioritize responsible tourism.
Community Management

Adapting to a Changed Landscape: Destination Marketing Post-Pandemic

The pandemic has forced many destinations to rethink their destination marketing approach and prioritize responsible…
Cities are hot. But what makes people and businesses to choose one city over another? It seems future proof cities are winning.
Berlin

How Do These Cities Stay Future Proof?

Cities are hot. But what makes people and businesses choose one city over another? It…
experiential marketing
For Foodies
Experiential Marketing according to Museum of Ice Cream
Marketing a city to businesses forces that city to think long term and future proof itself for growth and progress. A collection of articles and latest insights around Destination Marketing and its key concept of Place branding.
From the Blog
City Branding: Marketing to Businesses rather than Tourists
food marketing
For Foodies
Why Food-Based Marketing Should be Part of your City Marketing Strategies
Placemaking influences City Branding: why it requires us to focus on soft selling factors and on involving different socio economic groups.
From the Blog
How Placemaking influences City Branding and Why it is important
Can we sell a city the same way we market & brand a product Or is city branding profoundly different and do we need a different approach?
From the Blog
What if City Branding isn’t about branding at all? Hint: it isn’t!

Playbook

Learn more using Map Your City's Marketing Playbook

All the tools you need to sell more stuff, create more foot traffic to your locations & events and collect the intel to make informed decisions.

Community Management Guide

Leverage the power of your community with Map Your City

All the secrets to unlock the full potential of your community for you to discover.

Check out our other business resources.

Maximise value for your local destination on Map Your City with these business resources.
Foundations of Great Destination Marketing
Choosing the Right Destination Marketing Tool
Get started with Map Your City
Get more Event Tickets Booked – Art Seen – Hotel Rooms Booked – Food Tasted – Museums Visited – Music Sold – Sports Games Watched – Local Wonders Famous – Wineries Visited – Shops’ Products Sold – Local Brew Famous – Tours Experienced – Investments Attracted...

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Map Your City is a complete Destination Marketing platform that helps cities, towns and destination marketing organizations deliver world class destination experiences. Our platform gives you the simplicity to start right away, the power to grow, and the human-centered approach to turn travelers and locals into advocates. We’re the software behind small & large destinations, enabling them to spend time and resources on what matters: promoting destinations, not learning software.

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