In 1960 30% of the world’s population was living in cities, today that number has increased to over 55% and in 2050 66% will be urban dwellers. Cities are hot, but considering this fast growth and global urbanization, how do cities manage to stay future proof? And more importantly what cities are leading the list?
There’s a reason New York City is so famous: it has everything that you could ask for from a metropolis. Cuisines from all over the world? Check! Cool skyscrapers? Check! Theaters, performance venues and creative hubs? Check! Whatever you’re in the mood for, the New York City Guide has got the classics and the new and notable covered!
Paris continues to undergo change, shaping the capital for the 2020s. Paris – that had serious competition from cities as London and Tokyo as innovative arts & design cities – ranks again alongside the world’s most innovative.
The city’s cultural offering remains without doubt the destination’s key attraction, but now adds to that new prestigious & unusual attractions and exceptional events.
Always wanted to jump in a pool full of ice-cream sprinkles? – now you can 🙂 Museum of Ice-cream is everything you dreamed of as a kid – and the brand playfully triggers that childhood memory in you to create an immersive experience that promotes its ice-cream brand BIG time.
Marketing a city to businesses forces that city to think about itself as a location rather than a destination and futureproof itself for growth, progress, and change.
The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing strategies – it’s time to change this harness its true power.
When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a product or service.
Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a city profoundly different and do we need a different approach?
As European cities like Barcelona, Amsterdam and Rome seem to burst out of their skin due to the massive and growing tourist stream each year, Paris seems to be losing ground on other popular European destinations.
All due to the terrorist attacks and hightened security presence in the city as from 2015.