Always wanted to jump in a pool full of ice-cream sprinkles? – now you can 🙂 Museum of Ice-cream is everything you dreamed of as a kid – and the brand playfully triggers that childhood memory in you to create an immersive experience that promotes its ice-cream brand BIG time.
Marketing a city to businesses forces that city to think about itself as a location rather than a destination and futureproof itself for growth, progress, and change.
The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing strategies – it’s time to change this harness its true power.
When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a product or service.
Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a city profoundly different and do we need a different approach?
As European cities like Barcelona, Amsterdam and Rome seem to burst out of their skin due to the massive and growing tourist stream each year, Paris seems to be losing ground on other popular European destinations.
All due to the terrorist attacks and hightened security presence in the city as from 2015.
Are you a startup in photography, travel, creative arts or event industry? Need help to promote your brand?
Request access to the Map Your City Brand Ambassador Club and Tell Your Stories with Map Your City Premium.
Your wish for 2017? Write it on the wall! Ever wanted to chalk, spray paint, or leave your creative mark on those locations you love? Well mom isn’t always right, you are allowed to let all that creativity unleash. Leave your message on the wall of your favorite places in your Map Your City app – We will not get mad : )