Together We Build a New World Map
The Map is Not the Territory. The Story Is.
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Discover the full ManifestoDiscover the full ManifestoThe Map is Not the Territory. The Story Is.
A Manifesto by Caroline Vrauwdeunt, Founder of Map Your City
We live in a world overflowing with data. With pins, guides, reviews, and lists that tell us where to go — but not why it matters.
Maps have become tools for efficiency. And with the introduction of AI the more so. But they weren’t always that way.
Once, they were hand-drawn records of lived experience. Marked with memory. Made by the people who knew those places best.
We think it’s time to bring that spirit back.
Because cities are more than streets and landmarks.
They are stories.
They are layered with meaning, built on connection, told in many voices — if you know how to listen.
At Map Your City, we’re building a new kind of map. One that grows with the communities who shape it. One that’s curated not by algorithms, but by people who love where they live, where they’ve been, or where they’re going next.
This is a platform for explorers and storytellers.
For those who want to discover a place — not just visit it.
It’s also for those who help guide the story: the local businesses, tourism boards, and destination marketers who connect people to place.
We don’t see destination marketers as mere promoters.
We see them as guardians of the connected story. A role that is becoming more important as our reliance on AI grows.
As curators of emotion, culture, and belonging.
And they deserve a platform that helps them build something lasting — together with their communities.
Map Your City is the creator platform for destinations.
It’s where real stories power discovery.
Where every map is alive — shaped by the people who care most about a place.
We believe the future of travel is personal, community-powered, and story-driven.
And we have built the tools to make that future possible.
As we continue to build the next map of the world, these are our leading principles. Especially in our thinking how AI can add value for destination marketers, local community and those who want to discover a place, not just visit.
So if you’re tired of generic guides and empty pins — if you want to map what really matters — we hope you’ll join us.
//Caroline Vrauwdeunt
Tell your stories beautifully – everywhere – with Map Your City.
Our mobile app, mapping & marketing tools will help you to connect with your community, engage with locals, businesses and visitors and tell your authentic stories everywhere.
