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Are you delivering high quality destination marketing?

Class 2 - Selecting Software

What You’ll Learn.

The system you use to market your destination and collaborate with your travel stakeholder community will affect the level of service you provide. In this class, learn how to make an informed choice from the many destination marketing software options available to you.

Caroline Vrauwdeunt
Founder & CEO

Work through these four steps to select the right destination marketing software for your situation:

  1. Audit your current service.
  2. Create a list of wants and needs.
  3. Narrow down your options.
  4. Evaluate your chosen options.

If you’ve subscribed to this series, you’ll also receive a handy destination marketing audit spreadsheet to make the job a little faster!


Discovering your destination marketing vision and values

Explore the three essential elements for creating your specific destination marketing standard.

Picking the right destination marketing tools

A step-by-step guide to selecting and testing a destination marketing platform to help you deliver great destination experiences.

Investing in self-service

Why self-service matters, and how to build effective self-service options your visitors will want to use.
Get started with Map Your City
Get more Event Tickets Booked – Art Seen – Hotel Rooms Booked – Food Tasted – Museums Visited – Music Sold – Sports Games Watched – Local Wonders Famous – Wineries Visited – Shops’ Products Sold – Local Brew Famous – Tours Experienced – Investments Attracted...

You are in good company

Map Your City is a complete Destination Marketing platform that helps cities, towns and destination marketing organizations deliver world class destination experiences. Our platform gives you the simplicity to start right away, the power to grow, and the human-centered approach to turn travelers and locals into advocates. We’re the software behind small & large destinations, enabling them to spend time and resources on what matters: promoting destinations, not learning software.