Foundations of Great Destination Marketing - Vision & Values Skip to main content
Are you delivering high quality destination marketing?

Class 1 - Vision and Values

What You’ll Learn.

Are you delivering high quality destination marketing services? To answer confidently you will need a clear standard to measure against, one based on your own organization’s goals and values.

In this class you are equipped with a set of questions to help you define your own standard and provided some useful examples to follow.

Caroline Vrauwdeunt
Founder & CEO

Suggested actions from this class:

  • Set some internal targets for responsiveness.
  • Discuss ethical service principles with your team.
  • Answer this question together: How do we want our stakeholders to describe the service we provide?
1

Discovering your destination marketing vision and values

Explore the three essential elements for creating your specific destination marketing standard.
2

Picking the right destination marketing tools

A step-by-step guide to selecting and testing a destination marketing platform to help you deliver great destination experiences.
3

Investing in self-service

Why self-service matters, and how to build effective self-service options your visitors will want to use.
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You are in good company

Map Your City is a complete Destination Marketing platform that helps cities, towns and destination marketing organizations deliver world class destination experiences. Our platform gives you the simplicity to start right away, the power to grow, and the human-centered approach to turn travelers and locals into advocates. We’re the software behind small & large destinations, enabling them to spend time and resources on what matters: promoting destinations, not learning software.