The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing strategies – it’s time to change this harness its true power.
When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a product or service.
Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a city profoundly different and do we need a different approach?
As European cities like Barcelona, Amsterdam and Rome seem to burst out of their skin due to the massive and growing tourist stream each year, Paris seems to be losing ground on other popular European destinations.
Make your New York visit more interesting by adding these famous movie sets to your itinerary
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