Place Branding also called City or Destination branding is profoundly different than marketing a product. We have collected some valuable insights.
In 1960 30% of the world’s population was living in cities, today that number has increased to over 55% and in 2050 66% will be urban dwellers. Cities are hot, but considering this fast growth and global urbanization, how do cities manage to stay future proof? And more importantly what cities are leading the list?
Always wanted to jump in a pool full of ice-cream sprinkles? – now you can 🙂 Museum of Ice-cream is everything you dreamed of as a kid – and the brand playfully triggers that childhood memory in you to create an immersive experience that promotes its ice-cream brand BIG time.
Marketing a city to businesses forces that city to think about itself as a location rather than a destination and futureproof itself for growth, progress, and change.
The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing strategies – it’s time to change this harness its true power.
When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a product or service.
Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a city profoundly different and do we need a different approach?
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