A collection of articles and latest insights around Destination Marketing and its key concept of Place branding.
Lookouts, skywalks, and rooftops offer a bird’s-eye perspective, a breath of fresh air, and a chance to connect with a city or landscape in a whole new way. But beyond the wow factor, these sky-high attractions are also magnets for tourists, good for business, and surprisingly, environmentally sustainable solutions.
The secret behind user-generated content (UGC) in the tourism and travel industry and 10 trends that will shape the future.
The pandemic has forced many destinations to rethink their destination marketing approach and prioritize responsible tourism.
Cities are hot. But what makes people and businesses choose one city over another? It seems future proof cities are winning.
Museum of Ice-cream created an immersive experiential marketing experience that promotes its ice-cream brand BIG time.
Marketing a city to businesses forces that city to think long term and future proof itself for growth and progress.
The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing strategies – it’s time to change this harness its true power.
When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a product or service.
Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a product and a city profoundly different and do we need a different approach?
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