Travel planning has undergone a significant transformation with the advent of digital technology. However, many of destination marketing websites are failing to keep pace with user expectations, particularly in areas such as user experience (UX), interactive maps, and itinerary customization.
Lookouts, skywalks, and rooftops offer a bird’s-eye perspective, a breath of fresh air, and a chance to connect with a city or landscape in a whole new way. But beyond the wow factor, these sky-high attractions are also magnets for tourists, good for business, and surprisingly, environmentally sustainable solutions.
In order to begin your search, it helps to know at least some of your options. Below is a short-list of the best destination marketing software solutions on the market right now and the 5 things to look for.
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At Map Your City, we’re thinking about how we can help you as the COVID-19 situation evolves. While we don’t have all the answers, we’ll use this page to share some resources we’ve collected, to help you through the days ahead. We’re all in this together.
Maps are valuable marketing channels that can benefit any type of business. Whether you want to grow foot traffic to your locations (through a giveaway or special event, perhaps) or sell more (by highlighting special offers or showcasing your newest experiences), map landing pages are a great way to nurture new customers, educate people about your city, destination or products, and drive conversions.
Push notifications are extremely powerful channels for brands to reach customers. But the way push is being used — matters. We have found at least 21 ways you can increase effectiveness in every push.
Museum of Ice-cream created an immersive experiential marketing experience that promotes its ice-cream brand BIG time.
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