Recommendations and resources for guiding your business through unforeseen circumstances
Everyone’s affected by the COVID-19 pandemic, but we know that many small businesses are feeling particularly vulnerable right now.
At Map Your City, we’re thinking about how we can help you as this situation evolves. We don’t have all the answers. But we’ll use this page to share some resources we’ve collected, to help you through the days ahead. We’re all in this together.
Marketing in uncertain times
W hether you’re a brick-and-mortar retailer that’s temporarily closed your doors or an online business that’s experiencing a spike you weren’t anticipating, we’re here to help you identify the best next step for your business.
No matter what type of business you’ve got—whether you are a travel blogger, event organizer, a clothing store, a stall at the local farmer’s market, or manage an accommodation—there are plenty of people out there who want to hear from you.
Many feel especially overwhelmed right now and are in need a little extra motivation. We’re all in this together, so try to set aside some time to share a few personal stories or share some inspirational local knowledge.
Be pragmatic and resourceful. If people can’t come to your business in-person, think about creative ways you can bring your business to them.
Even if you’re not able to operate your business as normal right now, there are still things you can do to help navigate all of the uncertainty and set yourself up for success in the long-term. We at Map Your City have decided to take this time to schedule in our major maintenance and some planned updates early.
But there’s more you can do.
We’re in this together
T he power of a lot of small. Map Your City is built around the power of communities: Businesses promoting together. So this might just be the right time to huddle up and start yours.
Improve your visitors search experience on your website with a community map. Help them to navigate effortlessly and easily find your community’s locations and local stories. Help them order products online or even creating their future travel itinerary. Once it is safe to go out again they can lookup all the locations they’ve bookmarked and from there book your accommodation or order tickets to your events right from the palm of their hand.
Now’s also the time to start organizing your ideas and stories. You could create a series of interactive blog posts about locations that your community cares about.
Learn more how easy it is to create killer map landing pages and blogposts that convert and be among industry leaders.
Consider adding these opportunities to your long-term marketing plans. Remember: Any strategies you put into place now will only make your business stronger on the other side.
There is no power for change greater than a community discovering what it cares about.Margaret J. Wheatley
People are spending a lot of time online
With so many folks confined to their homes right now, many people are spending more time online. Focus on creating meaningful content that resonates with your audience. Be sure to consider the context and timing, however; not every message is appropriate for every channel.
In Map Your City - Everything happens in a community
A Map Your City community is simply a group of people mapping and telling stories together – like your company, organization, city or town. You can follow or join a community – or – create your own. Start your experience by downloading the Map Your City app.