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LOCATION MANAGEMENT

Foundations of Great Destination Marketing

Foundations of Great Destination Marketing

Learn the building blocks for reliable, high quality destination experiences in this free three-part course.
November 24, 20221 min
A Map Can Tell a Thousand Stories

A Map Can Tell a Thousand Stories

How do you actually tell a great story that people are willing to listen to, engage with and remember? How do you tell a story…
February 16, 20215 min
How Do These Cities Stay Future Proof?

How Do These Cities Stay Future Proof?

Cities are hot. But what makes people and businesses choose one city over another? It seems future proof cities are winning.
February 15, 20191 min
Experiential Marketing according to Museum of Ice Cream

Experiential Marketing according to Museum of Ice Cream

Museum of Ice-cream created an immersive experiential marketing experience that promotes its ice-cream brand BIG time.
May 27, 20181 min
City Branding: Marketing to Businesses rather than Tourists

City Branding: Marketing to Businesses rather than Tourists

Marketing a city to businesses forces that city to think long term and future proof itself for growth and progress.
November 23, 20171 min
Why Food-Based Marketing Should be Part of your City Marketing Strategies

Why Food-Based Marketing Should be Part of your City Marketing Strategies

The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing strategies – it's time to…
November 7, 20171 min
How Placemaking influences City Branding and Why it is important

How Placemaking influences City Branding and Why it is important

When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a…
October 14, 20171 min
What if City Branding isn’t about branding at all? Hint: it isn’t!

What if City Branding isn’t about branding at all? Hint: it isn’t!

Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a…
August 6, 20171 min
Get started with Map Your City
Get more Event Tickets Booked – Art Seen – Hotel Rooms Booked – Food Tasted – Museums Visited – Music Sold – Sports Games Watched – Local Wonders Famous – Wineries Visited – Shops’ Products Sold – Local Brew Famous – Tours Experienced – Investments Attracted...