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how do you actually tell a great story that people are willing to listen to, engage with and remember? How do you tell a story that sticks. Tell stories, Map Stories

A Map Can Tell a Thousand Stories

How do you actually tell a great story that people are willing to listen to, engage with and remember? How do you tell a story…
February 16, 20216 min
Cities are hot. But what makes people and businesses to choose one city over another? It seems future proof cities are winning.

How Do These Cities Stay Future Proof?

Cities are hot. But what makes people and businesses choose one city over another? It seems future proof cities are winning.
February 15, 20191 min
experiential marketing

Experiential Marketing according to Museum of Ice Cream

Museum of Ice-cream created an immersive experiential marketing experience that promotes its ice-cream brand BIG time.
May 27, 20181 min
Marketing a city to businesses forces that city to think long term and future proof itself for growth and progress

City Branding: Marketing to Businesses rather than Tourists

Marketing a city to businesses forces that city to think long term and future proof itself for growth and progress.
November 23, 20171 min
food marketing

Why Food-Based Marketing Should be Part of your City Marketing Strategies

The potential power of food and how it changes how travellers interact and experience destinations is oftentimes overlooked by marketing strategies – it's time to…
November 7, 20171 min
Placemaking influences City Branding: why it requires us to focus on soft selling factors and on involving different socio economic groups.

How Placemaking influences City Branding and Why it is important

When it comes to selling a city there are some unique traits acknowledged by destination marketing professionals that make it very different from selling a…
October 14, 20171 min
Can we sell a city the same way we market & brand a product Or is city branding profoundly different and do we need a different approach?

What if City Branding isn’t about branding at all? Hint: it isn’t!

Can we sell a city the same way we sell a product with marketing and branding techniques known and available to us? Or are a…
August 6, 20171 min
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